Privacy Policy

1. About this policy

This Privacy Policy explains how Peak Golf Ltd ("Peak Golf", "we", "us" or "our") collects, uses, shares, retains and protects personal data when you use https://www.peak-golf.com, the Peak Golf mobile application, Peak Golf Pro, or contact us. Peak Golf Ltd is a company registered in England and Wales under company number 17238474, with its registered office at 222 Wolverton Road, Blakelands, Milton Keynes, Buckinghamshire, England, MK14 5AB.

For the purposes of the UK General Data Protection Regulation and the Data Protection Act 2018, Peak Golf Ltd is generally the controller of personal data described in this policy. Where the EU General Data Protection Regulation applies, Peak Golf acts as controller for the relevant processing.

Questions and privacy requests may be sent to privacy@peak-golf.com.

2. Scope and important assumptions

This policy reflects the product configuration confirmed as at the effective date. It assumes that subscriptions are purchased only through Apple App Store or Google Play, that no advertising SDK or cross-app tracking technology is used, and that marketing communications are sent only where legally permitted. If the app or website changes, this policy and the store privacy disclosures must be updated before or when the change is released.

3. Personal data we collect

3.1 Account and identity data

• Name and email address.
• Account identifier and authentication status.
• Encrypted or hashed authentication credentials where password-based access is offered. Peak Golf should not store passwords in readable form.
• Information supplied through Sign in with Apple or Google Sign-In, which may include your name, email address, provider identifier and authentication token. Apple may provide a private relay email address if you choose to hide your email.

3.2 Profile and golf data

• Golf handicap and related profile information you choose to enter.
• Golf preferences, app settings and other information saved to your profile.
• Records of features used or content saved within the app, where needed to provide account functionality.

3.3 Subscription data

• Whether you have an active, expired, trial, cancelled or restored Peak Golf Pro subscription.
• Product, plan, renewal and entitlement information made available by Apple or Google.
• Transaction or receipt identifiers needed to validate and restore access.

Peak Golf does not receive or store your full payment-card details. Apple or Google processes the purchase under its own terms and privacy arrangements.

3.4 Analytics and app-usage data

• Screen views, feature interactions, navigation events and other product-interaction information.
• Session information, approximate timestamps, app version and installation information.
• Device model, operating-system version, language, region, technical identifiers and similar device information made available by the operating system or analytics SDK.
• Aggregated statistics used to understand adoption, engagement and app performance.

3.5 Diagnostics and security data

• Crash logs, error reports, stack traces and performance data.
• Technical logs used to diagnose faults, maintain security, prevent abuse and support users.
• IP address and security-related identifiers where generated by hosting, authentication or network services.

3.6 Communications and marketing data

• Messages, support requests, feedback and correspondence you send us.
• Marketing preferences, consent records, unsubscribe status and campaign engagement where applicable.

3.7 Push-notification data

If you enable notifications, we or our service providers may process a device push token, notification preferences and delivery information. You can disable notifications in your device settings.

3.8 Website and cookie data

When you visit the website, necessary technologies may process device, browser, IP address, security and session data. Optional analytics or preference technologies should be activated only in accordance with applicable cookie-consent requirements. See the Cookie Policy.

3.9 Data we do not collect under the current scope

• Precise GPS or continuous location data.
• Camera access, photographs or video.
• Apple Health or other health-platform data.
• Biometric identifiers.
• Full payment-card or bank-account details.
• AI swing-analysis recordings or outputs.
• Club memberships, tee-time bookings, leaderboards or social-network content.

4. How we collect personal data

• Directly from you when you register, complete your profile, contact us, manage preferences or use app features.
• From Apple or Google when you authenticate, purchase or restore a subscription, or receive push notifications.
• Automatically through app analytics, diagnostics, security logs, cookies and similar technologies.
• From service providers acting on our instructions, such as cloud hosting, authentication, analytics, diagnostics and email providers.

5. Purposes and lawful bases

6. Analytics and diagnostics

Peak Golf uses in-app analytics to understand how people use the application and to improve usability, reliability and features. Analytics may include product interaction, device and technical information. Peak Golf may also use crash-reporting and performance tools, such as Firebase Analytics and Firebase Crashlytics, if these are included in the production build.

Analytics must not be described as anonymous merely because a user name is absent. Device, installation or account identifiers can still make information personal data or linked data. Peak Golf should configure analytics to minimise collection, disable advertising features unless separately assessed and disclosed, and avoid sending names, email addresses or other direct identifiers in event names or parameters.

7. Authentication services

You may be able to sign in using Apple or Google. The relevant provider authenticates you and sends Peak Golf the information needed to create or access your account. Your use of those services is also governed by the provider's privacy terms. Revoking access at the provider does not necessarily delete the Peak Golf account; use Profile > Delete Account or the external deletion route described below.

8. Subscriptions and app stores

Peak Golf Pro subscriptions are purchased and billed only through Apple App Store or Google Play. Peak Golf may receive subscription status, product and transaction identifiers, purchase date, renewal status and validation data. Peak Golf does not receive your complete payment-card details.

Deleting a Peak Golf account does not automatically cancel an app-store subscription. You must cancel the subscription through your Apple or Google account to prevent future renewal. Conversely, cancelling a subscription does not by itself delete your Peak Golf account.

9. Sharing personal data

We do not sell personal data. We may disclose or make data available to the following categories of recipient only where necessary:

• Cloud hosting, database, authentication and infrastructure providers.
• Analytics, crash-reporting and performance providers.
• Apple and Google for authentication, subscription validation, store operations and push-notification delivery.
• Email, support and communications providers.
• Professional advisers, insurers, auditors and regulators.
• A buyer, investor or successor in connection with a genuine corporate transaction, subject to appropriate confidentiality and legal safeguards.
• Law-enforcement bodies, courts or public authorities where disclosure is required or lawfully requested.

Service providers are expected to process personal data under written terms, apply appropriate security and use the data only for authorised purposes.

10. International transfers

Some providers may process data outside the United Kingdom or European Economic Area. Where required, Peak Golf will rely on an applicable adequacy regulation or decision, approved contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum, or the European Commission Standard Contractual Clauses, together with supplementary measures where appropriate.

11. Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, security and dispute-resolution needs. The following periods are operational targets and should be confirmed against the actual technical configuration:

12. Account deletion

You can initiate deletion in the app by selecting Profile > Delete Account. You can also request deletion outside the app through the account-deletion page on the Peak Golf website or by emailing privacy@peak-golf.com from the email address associated with your account.

When deletion is completed, Peak Golf will delete or irreversibly anonymise personal data associated with the account unless limited retention is required for legal compliance, security, fraud prevention, accounting or legal claims. We may need to verify identity before acting on an external request. We aim to complete verified requests without undue delay and ordinarily within 30 days, subject to lawful extensions.

Deleting the account does not cancel an Apple App Store or Google Play subscription. Cancel the subscription separately in the relevant store settings.

13. Your data-protection rights

Depending on where you live and the circumstances, you may have rights to:

• Be informed about processing.
• Request access to personal data.
• Request correction of inaccurate or incomplete data.
• Request deletion.
• Request restriction of processing.
• Object to processing based on legitimate interests or to direct marketing.
• Receive certain data in a structured, commonly used and machine-readable format.
• Withdraw consent at any time, without affecting earlier lawful processing.
• Complain to a supervisory authority.

UK users may complain to the Information Commissioner's Office. EU/EEA users may complain to the data-protection authority where they live, work or believe an infringement occurred. Please contact us first where possible so we can try to resolve the concern.

14. Marketing communications

We send promotional email only where permitted by law. You can unsubscribe using the link in the message or by contacting us. We may retain a minimal suppression record so that we do not contact you again. Service, security and account messages are not marketing and may still be sent where necessary.

15. Cookies and similar technologies

The website may use strictly necessary technologies without optional consent where permitted. Analytics, preference or advertising technologies must not be activated until valid consent is obtained where consent is required. You can change choices through the cookie-preference control. Further details are in the Cookie Policy.

16. Security

We use reasonable technical and organisational measures designed to protect personal data, including access controls, encrypted transmission, secure authentication, service-provider due diligence, monitoring and data minimisation. No system is completely secure. Users should protect their device and account credentials and notify us of suspected unauthorised access.

17. Children

Peak Golf is not directed at children under 13. Where local law requires parental consent for an older age, the service should not knowingly rely on a child's consent without the required authorisation. If you believe a child has provided personal data unlawfully, contact us so that we can investigate and delete it where appropriate.

18. Automated decision-making

Peak Golf does not currently use personal data to make solely automated decisions that produce legal or similarly significant effects.

19. Changes to this policy

We may update this policy when the service, law or our processing changes. We will publish the revised version with a new effective date and provide additional notice where required. Material changes should be reflected promptly in App Store Connect and Google Play Console disclosures.

20. Contact

Peak Golf Ltd
Company number: 17238474
222 Wolverton Road, Blakelands, Milton Keynes, Buckinghamshire, England, MK14 5AB
privacy@peak-golf.com